OAKLEY HOLBROOK SHAUN WHITE WHI / 24K GOLD IRI 12
With his brother Jesse acting as his creative director, snowboarding superstar Shaun White worked closely with Oakley during the creation of Holbrook. Together they went back to vintage styles like the original Oakley Frogskins® then set out to distill their own vision of American cool. Holbrook is a timeless classic that echoes the screen heroes from the 1940s, 50s and 60s, the icons who inspired youth with their own brand of defiance. Who was the legend? He was sometimes a loner and sometimes a leader, an everyman who lived by a code, stood up for what was right and did what needed to be done. You wouldn’t call him a man’s man because that macho crap meant nothing to him. What you saw was what you got, including dust from the open road and a look that said he might be gone tomorrow because nothing could hold him.
The name “Holbrook” came from a similar inspiration. Holbrook is a small town found along historic Route 66 in Arizona that sits on the outskirts of the painted desert and the petrified forest. It’s a classic western badland that epitomizes a spirit of exploration and adventure found in those traveling along Highway 66 in the 50’s and 60’s.
Metal bolts and icons highlight the stress-resistant O Matter® frame, a comfortably lightweight design with pure Plutonite® lenses that filter out every ray of UV. Optical precision and impact resistance meet ANSI Z87.1 standards to give you superior clarity and protection. Multiple lens/frame combinations are available. Choose one with Oakley HDPolarized lenses for filtering that cuts more than 99% of reflected glare. The versions that come with Iridium® lens coating reduce even more glare while balancing light transmission. Oakley Authentic Prescription Lenses are available with a full range of options.
• Optimized peripheral vision and side protection of 6 base lens curvature
• Optical precision and impact resistance meet or exceed Z87.1 optical and basic impact standards
• UV protection of Plutonite® lens material that filters out 100% of UVA/ UVB/ UVC & harmful blue light up to 400nm
• Glare reduction and tuned light transmission of Iridium® lens coating
• Available with Oakley Authentic Prescription Lenses
• Durability and all-day comfort of lightweight, stress-resistant O Matter® frame material
• Comfort and performance of Three-Point Fit that holds lenses in precise optical alignment
• Metal bolt accents in front frame
• Metal icon accents
En 1975, Jim Jannard decidio iniciar su propio negocio. Se crea Oakley con 300 dolares en el bolsillo y la idea muy simple de fabricar productos que funcionan mejor y tienen un aspecto mas agradable de lo que se puede encontrar en el mercado. El comienza a reinventar gafas de sol disenados para los deportes.
El primer competidor de nivel mundial que se ponga en contacto con la empresa fue Greg LeMond, que gano tres veces el Tour de Francia.
Decadas de innovacion aportan nuevas tecnologias de productos, mezcla de ciencia y de arte que han dotado Oakley de mas de 600 patentes en todo el mundo. Hoy en dia, la marca se ha convertido en un simbolo de excelencia y la solucion a los desafios que deben hacer frente aquellos que no pueden hacer compromiso con el rendimiento.